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how ethical is Clearer Water?

Clearer Water

How ethical is Clearer Water? 

Clearer Water is a traceable bottled water brand and is based in Northern Ireland. Owned by Soilèir, a drinks company, Clearer Water has been awarded The Good Shopping Guide’s Ethical Brand Award. 

The brand receives an excellent Good Shopping Guide ethical score of 92 in our Ethical Bottled Water Ratings Table and successfully passes our ethical benchmark.

We encourage other companies in the Bottled Water sector to follow Clearer Water’s example and adopt more ethical policies and practices.

In which areas does Clearer Water perform well?

Clearer Water performs particularly well in our research that relates to Brand Ethics; Clearer Water has a brand ethos to get more people with additional needs into the workforce. This bottled water brand champions a mixed ability team, in order to be a socially responsible business that truly benefits from diversity. This is why Clearer Water received such high ratings in our research criteria.

What makes Clearer Water so sustainable?

Not only does Clearer Water work to rectify the gap in inclusive workplace hiring practices, but it also seeks to be an environmentally conscious brand; this has resulted in a good rating in our Environment criteria. 

Clearer Water bottles some of their drinks in glass, which reduces plastic usage and plastic waste. On the website, these glass bottles are particularly promoted, which encourages consumers to also consider the packaging choices of the products we all buy! These bottles are also labelled in such a way for people of mixed ability to read easily. 

This brand has also given thought to the carbon emissions from transportation, reconfiguring their pallet arrangement for maximum efficiency! For this kind of Environmental Report, Clearer Water received a good score in our Environment research criteria. 

How did Clearer Water attain Ethical Accreditation? 

Clearer Water has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Clearer Water is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Clearer Water is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Clearer Water as an ethical brand. 

Ethical performance in category

0

GSG score

93
81

GSG category benchmark

100

Awarded Ethical Accreditation

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Good

  • Public Record Criticisms

    Good

  • Brand/Product Ethics

    Good

  • Company Group Rating

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating