Skip to content

Ethical brand ratings and accreditation since 2001

Back to table


How ethical is Dior?

The Good Shopping Guide gives Dior, a cosmetics company owned by LVMH Mot Hennessy Louis Vuitton S.E., a low ethical rating. Unfortunately, this brand does not currently meet our basic standard as evidenced by its low Good Shopping Guide ethical score in our Ethical Make Up Ratings Table. This brand has to make a number of improvements before it will probably be eligible for our Ethical Accreditation.

In what areas does Dior perform poorly?

Dior doesn’t offer any makeup that is officially certified as organic, so the ingredients may have been developed using pesticides. It’s crucial that manufacturers provide customers with Organic choices because makeup is applied directly to the skin, a large and delicate organ. The environment, farmers, local communities, and wildlife are all also harmed by pesticides.

Regarding animal testing, LVMH’s stance is unclear. The brand has previously received criticism for using animal skins, furs, and body parts even though the corporation hasn’t made a public stance on animal welfare. (In order to put pressure on LVMH Moët Hennessy Louis Vuitton S.E to cease selling bags using exotic animal skins, PETA bought a share in the company in 2017.)

In what areas does Dior perform well?

Fortunately, Dior redeems itself somewhat with its 2021 Social and Environmental Responsibility Report, which is available from LVMH Moët Hennessy Louis Vuitton S.E. This report includes targets, some of which are vague, but others of which are praiseworthy, such as the company’s desire to reduce its carbon emissions and use 100% renewable energy.

Is Dior Cruelty-Free?

Though parent company LVMH Moët Hennessy Louis Vuitton S.E has been criticised for its Animal Welfare stance, Dior itself is certified Cruelty Free and displays the Leaping Bunny logo on its products. However, some consumers may be uncomfortable with supporting the parent company of this brand.

How can Dior improve its ethical rating?

The score for Dior by The Good Shopping Guide is determined by 15 ethical standards. Dior needs to resolve a number of ethical challenges, including the absence of certified-Organic products and its ambiguous position on Animal Welfare, in order to meet our ethical criteria and become eligible for our Ethical Accreditation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating