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Ethical brand ratings and accreditation since 2001

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How ethical is Eco-Max?

Eco-Max is included in The Good Shopping Guide’s Washing Up Liquids Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Washing Up Liquid companies to follow Eco-Max’s lead and implement more ethical rules and procedures.

Are you interested in seeing how Eco-Max rates against other brands within the Ethical Washing Up Liquid Sector? Visit the Washing Up Liquid Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Eco-Max do?

Eco-Max produces a natural choice for healthy cleaning. Eco Max was released for household use in 2007 in Canada after researching and using the best plant-based and sustainable raw materials to test effectiveness until the eco-friendly cleaning products were created. Eco-Max sells a range of household cleaners, laundry and dishwashing products such as washing up liquid, toilet cleaners and refills in a range of different scents as well as fragrance free options. Eco-Max is owned by Prism Care Corporation.

In what areas does Eco-Max perform well? 

Eco-Max performs well in many areas of business. Prism Care Corp has an about page discussing how it was set up to provide products without any toxic chemicals and also uses green energy. Eco-max mentions a commitment to sustainability but doesn’t include lots of detail but for a small company it receives a top rating. Eco-Max confirmed that the Toxic chemicals were not used, and Eco-Max is also Vegan Society approved.

How could Eco-Max rate higher on our Washing Up Liquids Ethical Ratings Table? 

Eco-Max is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide, this is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Ethical Accreditation boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet an ethical standard. Eco-Max could improve its ethical rating score further by making Prism Care Corporation’s stance on ATP and Vegan society inclusion clear.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


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