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Ethical brand ratings and accreditation since 2001

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Equal Exchange

How ethical is Equal Exchange?

Equal Exchange  is a sugar brand which has a good score on The Good Shopping Guide’s Ethical Sugar Ratings Table. With a high GSG score, Equal Exchange can be considered an ethical brand.

Equal Exchange hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Sugar sector to follow Equal Exchange’s example and adopt more ethical policies and practices.

What does Equal Exchange do?

Equal Exchange was founded in 1986 by managers of a food co-op in New England who were actively involved in the reform of the American food industry.

In which areas does Equal Exchange perform well?

Equal Exchange performs well for Organic as its sugar is certified by the Soil Association, and for Fair Trade. We found no criticism relating to Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments, therefore Equal Exchange scores well across these criteria.

On top of this Green Origins has been awarded with our Ethical Innovator criterion for its clear ethical vision. Find out more about our ethical criteria.

What can Equal Exchange do to improve its score?

The above benchmark score that Equal Exchange is awarded on The Good Shopping Guide’s Ethical Sugar Ratings Table is the result of an evaluation of multiple ethical criteria.

As Equal Exchange already receives a top score in the Ethical Sugar sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Equal Exchange will be offered the use of The Good Shopping Guide ethical mark.

However we would encourage Equal Exchange to release a statement regarding GMOs and add more detail to its Environmental Report in order to improve its score for these criteria. If Equal Exchange applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

91
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Genetic Modification

    Acceptable

  • Organic

    Good

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

  • Fairtrade

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

  • Ethical Innovator

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating