The GOOD Shopping Guide brings you ETHICALS – for sustainable & ethical products.
ETHICALS is the perfect brand licence for any product which is sustainable, people-friendly, animal-friendly or has any other ethical attributes.
The ETHICALS brand licence incorporates The GOOD Shopping Guide ethical accreditation mark, which verifies that the product meets The GOOD Shopping Guide’s stringent ethical standards.
Support within The GOOD Shopping Guide is also included as part of the ETHICALS brand licence offer.
Here’s what makes the ETHICALS brand special:
Trust: backed by the 25 years research experience of The GOOD Shopping Guide which is a leading authority on the verification and rating of ethical products and services.
Sustainability: Sustainability is at the heart of everything we do. Our packaging and logistics are designed to be eco-conscious, prioritising sustainable materials and methods. By choosing ETHICALS, you’re making a choice for a greener future.
Transparency: Honesty and clarity are core to our values. We provide clear and honest product information, empowering you to make informed choices with confidence. Transparency is key to building trust with our customers.
Provenance: With ETHICALS, you have full traceability of product origins. You can see exactly where your products come from, who made them, and under what conditions. This connection to the story behind each item fosters a deeper appreciation and trust.
Cruelty-Free: We are staunchly committed to cruelty-free practices. Our products are never tested on animals, ensuring that no animals suffer in the creation of our goods. Compassion is a non-negotiable part of our ethos.
Recyclability: Our products and packaging are designed for a circular economy. We emphasise recyclability to minimise waste and promote sustainable consumption. Together, we can reduce our environmental impact.
Repairability: We believe in the power of repair. Our comprehensive repair support means your cherished ETHICALS items can have a second life. Instead of discarding, we encourage fixing and reusing, fostering a culture of sustainability.
Healthy, with No Nasty Ingredients: Your well-being is our priority. We offer minimally processed foods that support a healthy lifestyle. Our products are natural and health-conscious, ensuring you have access to wholesome options.
Philanthropy: With every purchase, we contribute to charitable causes. Your shopping choices with ETHICALS help make a positive impact on communities and individuals in need. Giving back is at the core of our mission.
Safety: All our products are free from harmful ingredients. We take your safety seriously, ensuring our goods are safe for you and your family.
Inclusivity: We are committed to diversity and inclusion, creating a welcoming environment for everyone. Our products and policies reflect our dedication to celebrating differences.
Ethical Labor: Fair treatment of workers is fundamental to ETHICALS. We ensure ethical labour practices throughout our supply chain, supporting fair wages and safe working conditions.
Value Proposition: We offer genuine value without hidden costs. Our prices are fair, and we stand by the quality of our products, ensuring you receive the best without compromise.
Durability: At ETHICALS, we engineer our products to endure, not to be disposable. Our items are crafted with lasting quality in mind, reducing waste and ensuring you don’t need frequent replacements. We believe in creating products that stand the test of time.
Corporate Responsibility: At ETHICALS, we believe that corporate responsibility is key to building a better world. Adopting our ethical policies means aligning with our brand values. We provide assessment and consultancy services, offering full Ethical Accreditation with a 15% discount. Our commitment to corporate responsibility sets us apart, ensuring that our partners share our dedication to ethical practices.
Differentiation Strategy: ETHICALS differentiates itself through an unwavering commitment to transparency and authentic value. Our packaging features a data grid showcasing the ethical attributes of each product, with detailed information accessible via a QR code. This innovative approach reinforces our dedication to integrity and honesty, making it easy for you to access the ethical credentials of our products.
Further Core Values: Our core values also include minimizing ingredients, authenticity, integrity, health benefits, vegetarian-friendly, cruelty-free, no animal testing, human rights, product miles and transport methods, honest value, and inclusivity.
Background Narrative: The current market is plagued with issues: broken fashion and health & beauty industries, the detrimental effects of ultra-processed foods, overpriced big pharma brands, and misleading packaging information. ETHICALS is here to challenge corporate giants selling subpar products and promote a new era of ethical consumption. We believe that ingredients should be simple and minimal because less is more.
Join us in this next stage of our 25-year mission to create a positive impact with ETHICALS. Together, we can build a sustainable and ethical future for all. Let’s make a difference, one purchase at a time, one deal at a time.
To discuss opportunities available with the ETHICALS Brand license and access to the ETHICALS Brand deck, please contact:
Andrew Maconie: [email protected] +44 (0)1425 403430