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Ethical brand ratings and accreditation since 2001

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Fake Bake

How ethical is Fake Bake?

Fake Bake is a brand of self tan products which has a below-benchmark score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. Although Fake Bake has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Fake Bake if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Self Tan sector.


What does Fake Bake do?

Fake Bake is a brand of self tan and other skin care products which was founded in the 1990s and is famous for being endorsed by celebrities.


In which areas does Fake Bake perform poorly?

Fake Bake was marked down under our criteria for its Environmental Report as the brand’s website lacks any environmental information.. It also receives a bottom rating for our Organic and Vegetarian criteria due to a lack of certification.

Fake Bake gets a middle rating for Animal Welfare as it claims to be cruelty-free but has no certification. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Fake Bake’s record

We found no past criticisms of Fake Bake.

In which areas does Fake Bake score well for its ethics?

We found no criticisms of Fake Bake relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.


How can Fake Bake improve its ethical rating?

The below-benchmark score that Fake Bake is awarded with on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Fake Bake has some issues to resolve, including its lack of certification for Organic products and its poor Environmental Report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Fake Bake some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating