Fenty Beauty

Is Fenty Beauty an ethical brand?

Fenty Beauty is a make up brand. The singer, Robyn ‘Rihanna’ Fenty is the founder, face and co-owner of the brand. Fenty Beauty is owned in part by Fenty Corp (Robyn Fenty) and also by LVMH Moet Hennessy Louis Vuitton. Fenty Beauty specialises in formulating shades for a wide range of skin tones, including Black skin and deeper Global Majority skintones. 

LVMH Moet Hennessy Louis Vuitton produces products for Fenty Beauty through Kendo Holdings. Kendo manufacturer ‘white-label’ products for Fenty Beauty. (White-label goods are products manufactured or formulated for several different brands, but brands can put their own labels on these products.)

However, as shown by its poor Good Shopping Guide ethical rating in our Ethical Make Up Ratings Table, this brand currently scores fairly poorly for most of our research categories. Before Fenty Beauty is qualified for our Ethical Accreditation, a number of improvements must be made.

In what areas does Fenty Beauty perform poorly for its ethics?

Fenty receives a bottom rating for Organic and Vegetarian/Vegan Verified, as it does not have any products certified as organic or plant-based.

In what areas does Fenty Beauty perform well for its ethics?

Fenty receives a top rating for Genetic Modification, as we did not find any evidence that the brand or its parent company uses genetically modified ingredients.

Additionally, due to LVMH having a detailed Sustainability Report, Fenty Beauty receives a top rating for Environmental Report.

How can Fenty Beauty improve its ethical rating?

The Good Shopping Guide assesses Fenty Beauty’s score using 15 ethical criteria. For Fenty Beauty to improve its score of 42, it must address the Animal Welfare Policy of its parent company, LVMH Moet Hennessy Louis Vuitton, that still uses animal furs and parts in its products. Fenty Beauty would also improve its score if it sought and achieved Vegan and Organic accreditation.