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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Fidelity? 

Fidelity is a pension provider that appears in The Good Shopping Guide’s Ethical Pensions Ratings Table. Although Fidelity does not meet our Ethical Benchmark, we hope to see the business make progress in the future.

What does Fidelity do?

Fidelity Management & Research (FMR) was founded by Edward C. Johnson II in 1946. The business created Fidelity International Limited (FIL) in 1969 to cater to markets outside of the US. In 1980, it later spun off as a different business that was run and owned by its employees. In 1982, the FMR company initially began offering 401k programmes. Since 1984, it has offered automated stock trading.

It should be noted that Fidelity International has no affiliation with the American company, Fidelity Investments.

For which criteria does Fidelity perform poorly? 

Fidelity was marked down under our criteria for Irresponsible Lending, due to its involvement in unethical investment practices. For instance, Fidelity International was named in the 2021 ‘Perilous Profiteering’ report for financing nuclear weapons manufacturers.

Fidelity also receives a bottom rating for Environmental Destruction, primarily for allegedly being one of the Top 30 investors in TotalEnergies, an energy company named as the 7th largest global developer of oil and gas production projects.

In what areas does Fidelity score well for its ethics?

Fidelity performs well for its Environmental Report, which receives a top rating in our assessment, due to the company effectively demonstrating its commitment to improving its environmental record.

How can Fidelity improve its rating?

For more information about how we rank and research brands for our Ethical Ratings Tables, see our methodology page, which explains the rationale behind our sustainability and ethical research.

Brands and companies who apply for Ethical Accreditation are able to receive tailored advice about their sustainability and ethics policies and implementation. Successful applicants also get access to our acclaimed Good Shopping Guide Ethical Mark, which distinguishes the brand as an ethical sector leader. Get in touch for more details, or see our Application page to begin the process of Ethical Accreditation with The Good Shopping Guide.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating