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Ethical brand ratings and accreditation since 2001

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Fushi Wellbeing

How ethical is Fushi Wellbeing?

Fushi Wellbeing, a sustainable health and beauty company, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score of 100 in our Ethical Shampoo & Conditioner Ratings Table and therefore passes our ethical benchmark with flying colours.

We encourage other companies in the Shampoo & Conditioner sector to follow Fushi Wellbeing’s example and adopt more ethical policies and practices.

In which areas does Fushi Wellbeing perform well?

With a perfect Good Shopping Guide score of 100, Fushi Wellbeing performs well across all aspects of our research. Notably, Fushi Wellbeing receives a top rating for Organic, as the brand has several products certified by the Soil Association

Additionally, Fushi Wellbeing scores well in our Animals category. The brand was awarded a top rating for Animal Welfare since it is opposed to animal testing and carries Cruelty-Free International’s Leaping Bunny-approved logo. 

Fushi Wellbeing also receives a top rating in the Vegetarian/Vegan category, as the company has signed our Vegan Declaration and submitted ingredients lists which have been approved by The Good Shopping Guide.

What makes Fushi Wellbeing so sustainable?

Fushi Wellbeing has many sustainable initiatives that further the brand’s ethical status. The brand prides itself on its organic and natural products, which are also free from GMOs and harmful chemicals.

Fushi Wellbeing also pays close attention to the sustainability of its packaging and sells all its products in recyclable glass bottles. 

Moreover, Fushi Wellbeing’s products are made in the UK, which is beneficial for British consumers, as there is a significantly lower carbon footprint from transportation than products made abroad. 

As a result of its extensive ethical and sustainable commitments, Fushi Wellbeing has been awarded a top rating in the Ethical Innovator category.

How did Fushi Wellbeing attain Ethical Accreditation?

Fushi Wellbeing has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Fushi Wellbeing is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Fushi Wellbeing is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Fushi Wellbeing as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating