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Ethical brand ratings and accreditation since 2001

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How ethical is GBPro?

GBPro, a sustainable cleaning products brand owned by Green Bear UK, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives a perfect Good Shopping Guide ethical score of 100 in our Ethical Cleaning Products Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Cleaning Products sector to follow GBPro’s example and adopt more ethical policies and practices.

In which areas does GBPro perform well?

GBPro performs well across many aspects of our methodology, particularly in the Environment category. 

For example, GBPro was awarded a top rating for the Environmental Report category, as it has a comprehensive sustainability page which demonstrates the brand’s commitment to positive environmental practices.

GBPro also has vegan products, which have been approved by The Good Shopping Guide, and therefore receives a top rating for Vegetarian/Vegan.

Additionally, GBPro receives a top rating for Toxic Chemicals Policy, since it confirms that its products are free from harsh chemicals such as parabens, phthalates, and triclosan.

What makes GBPro so sustainable?

GBPro has many sustainable attributes that contribute to the brand’s ethical status. 

GBPro prides itself on its products being free from toxic chemicals. This has substantial ethical and environmental benefits, as many toxic chemicals found in traditional cleaning products are known to cause health problems and pollution. 

How did GBPro attain Ethical Accreditation?

GBPro has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. GBPro is subject to an annual review to ensure the company maintains high ethical standards.

As a result, GBPro is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise GBPro as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating