Google Pixel

How ethical is Google Pixel?

Google Pixel, a mobile phone brand owned by Alphabet Inc. is given a low Ethical Rating by The Good Shopping Guide. Unfortunately, this brand receives a low Good Shopping Guide Ethical Score in our Ethical Mobile Phones Ratings Table and has therefore not yet met our minimum Ethical Benchmark.

In which areas does Google Pixel perform poorly?

Google Pixel receives a low rating in the Human Rights and Other Criticisms categories, due to the numerous controversial activities the company has been involved in. This includes unethical practices such as complicity in genocide, irresponsible mineral sourcing, workers’ right abuses, breaching competition laws, data security issues and more.

In what areas does Google Pixel perform well?

Google Pixel has received an ECOLOGO certification and appears on the EPEAT registry of companies whose products have been assessed for both environmental and social impact. As a result, the brand receives a top rating for Eco Labels.

How can the Google Pixel brand improve its Ethical Rating? 

The Good Shopping Guide’s score results from 15 ethical criteria in relation to Google Pixel. To reach our Ethical Benchmark and qualify for our Ethical Accreditation, Google Pixel has several issues to deal with, including its involvement in numerous unethical activities.

If your mobile phone brand values ethics and sustainability, why not check out The Good Shopping Guide‘s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.