Graal

How ethical is Graal?

Graal is a brand of tinned fish owned by Müller Holding GmbH.

Graal has been given a below-benchmark score on The Good Shopping Guide’s Ethical Tinned Tuna Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Graal make progress in future.

Read more about the issues facing the Ethical Tinned Tuna sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Graal perform poorly?

Graal is given a bottom score for Sustainable Fishing Methods as no information was available about its catch methods. Graal also gets a bottom rating for Animal Welfare as its parent company Muller was placed in the bottom tier by a 2020 BBFAW report.

In which areas does Graal score well for its ethics?

Graal scores well for its Environmental Report, as the brand’s parent company, Muller, has a Sustainability Action Plan containing good targets for carbon emissions, recycling, waste and more.

We found no criticisms of Graal relating to; Fossil Fuels, Political Donations or Armaments, so it scores well for these criteria.

How can Graal improve its ethical rating?

The below-benchmark score that Graal is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Graal has some issues to resolve including the lack of information about its fishing methods.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.