Skip to content

Ethical brand ratings and accreditation since 2001

Back to table


How ethical and sustainable is Heinz? 

Heinz is included in The Good Shopping Guide’s Baby Food Ethical Ratings Table. Heinz has yet to meet our ethical standards and is therefore cannot considered an ethical brand within our research.

More information on the issues this industry faces may be found in The Good Shopping Guide to Ethical Baby Food.

What does Heinz do?

Heinz was started in 1869 by Henry J. Heinz the brand is most famous for its Heinz Tomato Ketchup which first appeared on US shelves in 1876 and Heinz beans. The brand also offers soup, pasta, dressings and baby food. Heinz baby food is a part of the Kraft Heinz group.

For which criteria does Heinz perform poorly? 

Heinz received a low rating for Genetic Modification, as the company is known for its use of GMOs. Heinz confirmed the usage of GMOs within its products in its ESG report.

Heinz also confirmed animal testing in its Animal Welfare section, claiming that the brand does not support unnecessary animal testing but when required will test ingredients through a third-party company. As a result, Heinz receives a bottom rating for Animal Welfare.

In what areas does Heinz score well for its ethics?

Heinz receives a high score for its Environmental Report, as its sustainability commitments include detailed targets, as well as evidence of progress on previous targets.

How can Heinz improve its Ethical Rating?

The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

We encourage Heinz to improve its record in all areas where it receives either a middle or bottom rating. For instance, Heinz must stop allowing its products to be tested on animals in order to achieve a top rating for Animal Welfare and must cease donating to candidates and political parties to attain a top rating in the Political Donations category.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a baby company that places ethics high on its priority list?

Contact us to learn more, or complete our short form for a Free Initial Assessment.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating