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Ethical brand ratings and accreditation since 2001

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Is Ideal a sustainable boiler brand? 

Owned by the French company Groupe Atlantic, Ideal is a brand that produces boilers.

Unfortunately, Ideal does not yet meet the minimum ethical benchmark on The Good Shopping Guide’s Boilers Ethical Ratings Table.

Because it currently has a low score within The Good Shopping Guide’s Ethical Boilers sector, Ideal is not yet eligible for Ethical Accreditation.  Despite this, The Good Shopping Guide encourages Ideal to get in touch with us and apply. Once we have received its application, The Good Shopping Guide will offer Ideal some advice on how to enhance its score.

Would you like to see how other brands rate against Ideal within the Ethical Boilers sector? Visit The Good Shopping Guide’s Boilers Ethical Ratings Table.  You can gain further insight into the criteria that our top-rated brands have fulfilled in order to meet our minimum ethical benchmark from our Ratings Tables.

All brands are encouraged by The Good Shopping Guide to take inspiration from our top-rated brands and adopt more ethical and sustainable practices.

What does Ideal receive a top rating for?

Because of Ideals’ lack of negative records, it receives a top rating for The Good Shopping Guide’s categories of Nuclear Power, Fossil Fuels and Human Rights.

Why does Ideal receive a bottom rating for our Environmental Report category?

Groupe Atlantic, Ideal’s parent company has a CSR page. The page makes mention of ‘environmental challenges’ and also shares a CSR policy. However, the company does not mention any targets and there is only a small amount of information.

As a result, Ideal receives a bottom rating in this category.

What can Ideal do to improve its score? 

Ideal’s below benchmark score on The Good Shopping Guide’s Boilers Ethical Ratings Table is the outcome of an assessment of multiple ethical criteria.

Even though Ideal does not yet meet the minimum ethical benchmark in the Ethical Boilers sector, The Good Shopping Guide still encourages it to contact us to apply for Ethical Accreditation. Once we have received Ideal’s application, the boiler brand will be offered some advice on how to improve its score and become more ethical.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please get in touch with us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating