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Ethical brand ratings and accreditation since 2001

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Infinity Foods

How ethical is Infinity Foods?

Infinity Foods is a brand of pasta and grains which has a good score on The Good Shopping Guide’s Ethical Pasta, Pulses & Rice Ratings Table.

With a high GSG score, Infinity Foods can be considered an ethical brand. Infinity Foods hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Pasta, Pulses & Rice sector to follow Infinity Foods’ example and adopt more ethical policies and practices.

What does Infinity Foods do?

Infinity Foods was set up in Brighton, UK in 1971 as a small shop, and set up a wholesale branch in 1985 due to demand for bulk wholesale orders.

In which areas does Infinity Foods perform well?

Infinity Foods performs well for its Environmental Report as parent company Infinity Foods has an ‘Our Values’ page which discusses sustainable sourcing and organic ethos. The brand also gets a top score for our GM and Organic criteria, as all of its products are GMO free and certified by the EU and/or The Soil Association.

Overall we were very impressed with Infinity Foods’ clear ethos, producing products that are 100% organic, so the brand has been awarded a top rating for our Ethical Innovator criterion. Find out more about our ethical criteria.

What can Infinity Foods do to improve its score?

The above benchmark score that Infinity Foods is awarded on The Good Shopping Guide’s Ethical Pasta, Pulses & Rice Ratings Table is the result of an evaluation of multiple ethical criteria.

As Infinity Foods already receives a top score in the Ethical Pasta, Pulses & Rice sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Infinity Foods will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier.

If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating