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Ethical brand ratings and accreditation since 2001

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Interactive Investor

How ethical is Interactive Investor?

Interactive Investor is a pension provider which has achieved an acceptable score on The Good Shopping Guide’s Ethical Pensions Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional verification for a company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Pensions sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Interactive Investor do?

The previous 25 years have seen the emergence of Interactive Investor. Over 400,000 customers and over £50 billion worth of assets are under management by the company.

The business deals with things like global investment choices, like shares, funds, trusts, and ETFs.

In which areas does Interactive Investor perform well? 

The brand was marked up under our criteria for several categories, including Carbon Disclosure and Reduction Targets and Environmental Report.

What can Interactive Investor do to improve its ethical score?

Interactive Investor is encouraged to apply for Ethical Accreditation. If successful in its application, Interactive Investor would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

To improve its score further, Interactive Investor should consider looking to improve the Responsible Investment Policy.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating