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Ethical brand ratings and accreditation since 2001

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Interactive Investor

How ethical is Interactive Investor?

Interactive Investor, a pension-providing brand, is one of The Good Shopping Guide’s well-rated ethical brands.

The brand receives an excellent Good Shopping Guide Ethical Score in our Ethical Pensions Ratings Table and therefore passes our Ethical Benchmark as a good ethical brand.

We encourage other companies in the Ethical Pensions sector to follow Interactive Investor’s example and adopt more ethical policies and practices.

What does Interactive Investor do?

The previous 25 years have seen the emergence of Interactive Investor. Over 400,000 customers and over £50 billion worth of assets are under management by the company.

The business deals with things like global investment choices, like shares, funds, trusts, and ETFs.

In what areas does Interactive Investor perform well? 

The brand was marked up under our criteria for many things, including Carbon Disclosure and Reduction Targets, as well as Irresponsible Lending.

How could Interactive Investor rate higher on our Ethical Pension Ratings Tables? 

Due to its excellent score, this brand is eligible for Ethical Accreditation from The Good Shopping Guide. To improve its score further, Interactive Investor should consider looking to improve the Responsible Investment Policy.

If your company is in need of sustainability advice and guidance, or a sustainability certification, independently verified by a respected research publication this is something The Good Shopping Guide can provide, through the Ethical Accreditation process. Get in touch by email, post, or phone, or begin the Ethical Accreditation process on our Application page.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating