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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

James Read

How ethical is James Read?

James Read is a self tan brand which has a good score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. With a high GSG score, James Read can be considered an ethical brand. James Read hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Self Tan sector to follow James Read’s example and adopt more ethical policies and practices.

What does James Read do?

James Read is an eponymous tanning brand created by the celebrity tanning expert.

In which areas does James Read perform well?

James Read performs well for Animal Welfare as it has a robust animal testing policy on its website. We found no criticisms of James Read relating to; GM, Nuclear Power, Fossil Fuels, Armaments, Irresponsible Marketing or Political Donations, therefore James Read scores well for these criteria.

Find out more about our ethical criteria.

What can James Read do to improve its score?

The above benchmark score that James Read is awarded on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

As James Read already receives a top score in the Ethical Self Tan sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, James Read will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage James Read to gain Organic and Vegetarian certification in order to improve its score for these criteria. If James Read applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating