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Ethical brand ratings and accreditation since 2001

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Jealous Sweets

How ethical is Jealous Sweets?

Jealous Sweets is a brand of sweets owned by Jealous Sweets Ltd which has a good score on The Good Shopping Guide’s Sweets Ratings Table.

With a GSG score of 94, Jealous Sweets can be considered an ethical brand. Jealous Sweets hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Sweets sector to follow Jealous Sweets’ example and adopt more ethical policies and practices.

What does Jealous Sweets do?

Jealous Sweets makes a range of sweets which are 100% plant-based, gluten-free, and without palm oil or synthetic flavouring. The brand was founded in 2010 in the UK by two friends, Taz and Imran.

In which areas does Jealous Sweets perform well?

Jealous Sweets performs well for its Environmental Report as its ‘About Us’ page contains plenty of information about the brand’s ethical mission, it also uses no palm oil so gets a top rating for these criteria.

Jealous Sweets’ products are approved by The Vegetarian Society so the brand gets a top rating in this area. We found no Human Rights or other criticisms, therefore Jealous Sweets scores well in our Human Rights, Nuclear and Fossil Fuels criteria.

Overall we were very impressed with Jealous Sweets’ clear ethical ethos, producing a range of sweets that are free from harmful ingredients and suitable to a range of dietary needs, so the brand has been awarded a top rating for our Ethical Innovator criterion.

Find out more about our ethical criteria.

What can Jealous Sweets do to improve its score?

The above benchmark score that Jealous Sweets is awarded on The Good Shopping Guide’s Ethical Sweets Ratings Table is the result of an evaluation of multiple ethical criteria.

As Jealous Sweets already receives a top score in the Ethical Sweets sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Jealous Sweets will be offered the use of The Good Shopping Guide ethical mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.


Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating