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Ethical brand ratings and accreditation since 2001

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Laura Mercier

How ethical is Laura Mercier? 

Laura Mercier is a poorly-ranked brand in The Good Shopping Guide’s ethical ratings.

Laura Mercier is a make up owned by Advent International Corporation and receives a sub-benchmark Good Shopping Guide score in our Ethical Make Up Ratings Table. Although Laura Mercier has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in this brand if it submitted itself to apply for Ethical Accreditation, whereby we would make further detailed assessments and recommendations for ethical improvement. 

In what areas does Laura Mercier perform poorly? 

The Good Shopping Guide does not rate Laura Mercier well for its Environmental Report, as the brand does not have one; even the brand’s FAQ page makes no mention of the environment.

The brand was also marked down under our criteria for its involvement in the Nuclear industries. Rubix, a distributor of industrial maintenance throughout Europe, is owned by Advent. The business sells maintenance products made for nuclear and military applications. Cobham, an aerospace and aviation business that offers control and communication solutions for military aircraft, is also owned by Advent

In what areas does Laura Mercier perform well?

As there is no evidence of Laura Mercier or Advent being found guilty of Irresponsible Marketing, the company receives a top rating in this category.

How can Laura Mercier brand improve its ethical rating?

The Good Shopping Guide score results from multiple ethical criteria in relation to Laura Mercier. To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Laura Mercier has some issues to resolve, including Advent’s involvement in the military and nuclear industries.

Ethical performance in category

0

GSG score

21
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Poor

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Poor

  • Fossil Fuels

    Poor

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Acceptable

  • Irresponsible Marketing

    Good

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating