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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is LoofCo an ethical brand of washing up liquid? 

Within The Good Shopping Guide’s Ethical Washing Up Liquid sector, LoofCo has an excellent score.

As LoofCo has a high score on the Washing Up Liquid Ethical Ratings Table, it is classed as an ethical washing up liquid brand and is eligible for Ethical Accreditation.  All LoofCo needs to do is get in touch with us to apply. When we receive its application, we will offer LoofCo the use of our ethical mark.

Are you interested in seeing how other washing up liquid brands rate against LoofCo within the Ethical Washing Up Liquid sector? Have a look at the Washing Up Liquid Ethical Ratings Table. By visiting The Good Shopping Guide’s Ratings Tables, you can gain insight into the criteria that our top-rated brands have fulfilled to achieve an excellent rating.

The Good Shopping Guide suggests that all brands follow in the footsteps of our top-rated brands like LoofCo and begin adopting more ethical and sustainable practices.

What makes LoofCo such an ethical brand?

As a top-rated brand, LoofCo receives a top score in all of The Good Shopping Guide’s categories.

LoofCo’s products are 100% vegan and have been certified by Naturewatch, as well as The Vegan Society.

Does LoofCo have an Environmental Report?

NatBrands, LoofCo’s parent company has an About page that discusses the company’s mission to develop plant-based ingredients that respect the planet.

As LoofCo aims to reduce plastic pollution, its washing up soap is produced so that plastic bottles are not required, demonstrating its good ethos.

What can LoofCo do to improve its score? 

LoofCo’s excellent score on The Good Shopping Guide’s Washing Up Liquid Ethical Ratings Table is the result of an evaluation of a variety of ethical criteria.

Since LoofCo already meets our minimum ethical benchmark, The Good Shopping Guide encourages it to apply for Ethical Accreditation. When we have received Loofco’s application, we will offer it the use of our ethical mark.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating