Love Ethical Beauty

How sustainable is Love Ethical Beauty?

Love Ethical Beauty, an ethical make-up brand, is one of The GOOD Shopping Guide’s top-rated brands in our Ethical Make-up Ratings Table.

The brand receives an outstanding GOOD Shopping Guide ethical score of 99 and therefore successfully passes our ethical benchmark.

We encourage other companies to follow Love Ethical Beauty’s example and adopt more ethical policies and practices.

About Love Ethical Beauty

Born in Birmingham in 2010, Love Ethical Beauty, previously PHB Ethical Beauty, offers ethically-sourced and produced beauty and skincare products made right here in the UK and shipped from their warehouse in Birmingham.

In which of our ethical criteria does Love Ethical Beauty perform well?

Love Ethical Beauty performs well across the vast majority of our research criteria. Love Ethical Beauty meets The GOOD Shopping Guide’s requirements for a good Environmental Report, as well as other areas such as Animal Welfare and Genetic Modification. Love Ethical Beauty is subject to regular reviews with each certification organisation it partners with (including us!). This makes sure that all of its products and the entire supply chain adhere to its principles.

What makes Love Ethical Beauty so ethical?

Love Ethical Beauty has a wide range of sustainable initiatives that further the brand’s ethical status. Every product it produces is halal, vegan, cruelty-free, and palm oil free. Its packaging is carefully designed to be sustainable and minimise waste. Love Beauty uses glass bottles for its make-up products & 100% recyclable PET tubes (made from 60-70% recycled plastic) for hair & body care products.

20% of its profits are contributed to charities and projects that support animal welfare, children, food banks and people with disabilities.

How did Love Ethical Beauty attain Ethical Accreditation?

Love Ethical Beauty has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices.

As a result, Love Ethical Beauty is permitted to use our GOOD Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Love Ethical Beauty as an ethical brand.