Love Ethical Beauty

How ethical is Love Ethical Beauty?

Love Ethical Beauty, an ethical skincare, cosmetics and haircare brand, is one of The GOOD Shopping Guide’s top-rated ethical brands with an ethical score of 99 in our Ethical Soap & Shower Gel Ratings Table.

We urge other companies to follow Love Ethical Beauty’s example and adopt more ethical policies and practices.

What Is Love Ethical Beauty?

Love Ethical Beauty was developed by three young, driven businesspeople who realised the cosmetics sector required some major changes. And so the brand was born in Birmingham, 2010, where Love Beauty’s staff packs and ships customer orders from a warehouse.

In which of our ethical criteria does Love Ethical Beauty perform well?

Love Ethical Beauty performs well across all three of our research areas: Environment, Animals, and People. It receives a top rating in many of our categories including Genetic Modification, Vegan, Political Donations and Armaments.

We found no negative records for Fossil Fuels, Irresponsible Marketing or Public Record Criticisms, therefore receiving a top rating in these categories.

What makes Love Ethical Beauty so sustainable?

Love Ethical Beauty has a wide range of sustainable initiatives that further the brand’s ethical status. Every product it produces is halal, vegan, cruelty-free, and palm oil free. Its packaging is carefully designed to be sustainable and minimise waste. Love Beauty uses glass bottles for its make-up products & 100% recyclable PET tubes (made from 60-70% recycled plastic) for hair & body care products.

In recognition of the brand’s outstanding ethical efforts, Love Ethical Beauty receives a top rating under our new and selective Ethical Innovator category which is only awarded to our most ethical brands.

How did Love Ethical Beauty attain Ethical Accreditation?

Love Ethical Beauty has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Love Ethical Beauty is subject to regular review to ensure the company maintains high ethical standards.

As a result, Love Ethical Beauty is permitted to use our GOOD Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Love Ethical Beauty as an ethical brand.