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Ethical brand ratings and accreditation since 2001

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Is Marmite an ethical and sustainable brand? 

Known for its dividing flavour, Marmite is a brand that produces a yeast extract spread.

Unfortunately, Marmite does not currently reach the minimum ethical benchmark within The Good Shopping Guide’s Ethical Jams & Spreads sector due to its low score.

Marmite’s bottom score on The Good Shopping Guide’s Jams & Spreads Ethical Ratings Table means it is not yet eligible for Ethical Accreditation.  However, The Good Shopping Guide still suggests that Marmite gets in touch with us to apply. When we have received Marmite’s application, we will offer it some advice on how to improve its score.

Would you like to see how other well-known jam and spread brands rank against Marmite within the Ethical Jams & Spreads sector? Have a look at the Jams & Spreads Ethical Ratings Table. From our Ratings Tables, you can gain further insight into the criteria that a brand must reach in order to achieve a top rating.

All brands are encouraged by The Good Shopping Guide to introduce more ethical and sustainable practices, following in the footsteps of our top-rated brands.

Does Marmite have an Environmental Report?

Marmite receives a top rating for our Environmental Report category.

Marmite’s parent company Unilever has a recent report titled ‘Annual Report and Accounts’. Within it, the company shares a range of environmental targets across different areas. These include reaching Net Zero by 2039 and having 25% recycled plastic by 2025.

Why does Marmite receive a bottom rating for Animal Welfare?

Unilever has an Animal Testing Policy which states that it will test certain products on animals to comply with government regulations.

Unfortunately, Unilever is also featured on PETA’s list of companies that are working towards ‘regulatory changes to reduce animal testing’.

What can Marmite do to improve its score?

Marmite’s bottom score on The Good Shopping Guide’s Jams & Spreads Ethical Ratings Table is the outcome of an evaluation of multiple ethical criteria.

Even though Marmite’s score does not meet The Good Shopping Guide’s minimum ethical benchmark in the Ethical Jams & Spreads sector, it is still encouraged to apply for Ethical Accreditation.  When Marmite’s application has been received, it will be offered some advice on how to improve its score and become a more ethical and sustainable brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating