Max Factor

Is Max Factor an ethical brand?

A low ethical score is assigned to Max Factor by The Good Shopping Guide. The Coty Inc./JAB Holding Company owns Max Factor. Unfortunately, as indicated by its low Good Shopping Guide Ethical score in our Ethical Make Up Ratings Table, this brand currently does not adhere to our fundamental standards. For this brand to qualify for our Ethical Accreditation, it must make a number of changes.

In what areas does Max Factor perform poorly? 

Max Factor receives a bottom rating for Animal Welfare, as its parent company, Coty, allows animal testing when legally required. This means that Max Factor’s parent company is not cruelty free!

In what areas does Max Factor perform well?

In the Environmental Report criterion, Max Factor was given a top rating, since Coty has a clear set of environmental targets for the future.

How can Max Factor improve its ethical rating?

The score for Max Factor by The Good Shopping Guide is determined by 15 ethical standards. Max Factor needs to account for and resolve a number of ethical challenges, including its involvement in some horrific Human Rights abuses.