Maybelline

Is Maybelline an ethical brand?

The Good Shopping Guide gives Maybelline a low ethical rating; Maybelline is a brand owned the notorious global conglomerate, L’Oréal. Sadly, as evidenced by its poor Good Shopping Guide score in our Ethical Make Up Ratings Table, this brand presently does not uphold our key ethical standards. Maybelline needs to make a number of adjustments in order to be eligible for our Ethical Accreditation.

In which categories does Maybelline perform poorly?

Unfortunately, Maybelline performs poorly in many categories, as its parent company, L’Oréal, is involved in numerous unethical practices. For instance, as L’Oréal is involved in animal testing, Maybelline receives a bottom rating for Animal Welfare.

Maybelline also receives a bottom rating for Vegetarian/Vegan Verified, as it does not have any vegan products.

In which categories does Maybelline perform well ethically?

Maybelline receives a top rating for Genetic Modification, as the brand has not been linked to the use of GMOs.

How can Maybelline improve its ethical rating?

The Good Shopping Guide uses 15 ethical criteria to establish Maybelline’s score. Maybelline needs to explain and address a number of ethical issues, such as the activities of its parent company, before it can be considered an ethical business.