Mi

How ethical is Mi?

Mi, a mobile phone brand owned by Xiaomi Inc. is given a low Ethical Rating by The Good Shopping Guide. Unfortunately, this brand receives a low Good Shopping Guide Ethical Score in our Ethical Mobile Phones Ratings Table and has therefore not yet met our minimum Ethical Benchmark.

In which areas does Mi perform poorly?

When it comes to our Environment criteria, Mi falls short in the Environmental Report criterion. As the report has little information on the company’s progress toward sustainability or its future commitments, resulting in a middle rating.

For Mi and Xiaomi’s poor track record when it comes to forced labour, human trafficking, and data security violations, we have given this company a low score for Human Rights.

In which areas does Mi perform well? 

In our independent research, we did not find any connection between Mi and any accusations of animal cruelty or welfare abuses. The company therefore receives a top rating for Animal Welfare.

How can the Mi brand improve its Ethical Rating? 

The Good Shopping Guide’s score results from 15 ethical criteria in relation to Mi. To reach our Ethical Benchmark and qualify for our Ethical Accreditation, Mi has several issues to deal with, including Human Rights and Environmental Report.

If your mobile phone brand values ethics and sustainability, why not check out The Good Shopping Guide‘s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.