Skip to content

Ethical brand ratings and accreditation since 2001

Back to table
Good shopping guide ethical accreditation tick

Monsoon Accessorize

How ethical is Monsoon & Accessorize?

Monsoon & Accessorize, a fashion, accessories and jewellery retailer owned by Adena Brands Ltd (Monsoon Brands Ltd), is one of The Good Shopping Guide’s well-rated ethical brands. The brand receives an excellent Good Shopping Guide ethical score in our Ethical Fashion Retailers Ratings Table and therefore passes our Ethical Benchmark as a good ethical brand.

We encourage other companies in the Fashion Retailers sector to follow Monsoon & Accessorize’s example and adopt more ethical policies and practices.

In what areas does Monsoon & Accessorize perform well?

Monsoon & Accessorize performs well across most categories of our research, receiving good scores in particular for its Environmental Report (Environment), Animal Welfare Policy (Animals), Code of Conduct, Human Rights record and ethical trading standards.

On its website, Monsoon has a number of sustainability pages, some of which include goals for cotton and energy use. One page asserts that currently, 40% of all Monsoon’s cotton is organic. By 2023, over 95% of all Monsoon cotton will be organic, recycled or from a sustainable source, the brand promises.

Monsoon manufactures garments using recycled materials such as polyester, which is created from PET plastic bottles that are shaped into yarn strings and then dyed before being woven to produce a soft-touch texture. The brand also uses LENZING ECOVERO viscose, which is produced in an eco-friendly manner utilising sustainable, certified renewable wood sources. It contributes to a cleaner environment by producing up to 50% fewer emissions and using less water than conventional viscose. It has earned the EU Ecolabel, demonstrating that it regularly upholds high environmental standards across all phases of manufacturing.

For these business practices, Monsoon & Accessorize have been awarded a high score for The Good Shopping Guide‘s Environment research criteria.

Monsoon & Accessorize are also involved in a number of philanthropic endeavours, such as the Monsoon Accessorize Trust, and partners with Turquoise Mountain, WaterHarvest, the British Asian Trust and GoodWeave.

To find out more about Monsoon & Accessorize’s sustainability, see its website.

If your fashion brand values ethics and sustainability, why not check out The Good Shopping Guide‘s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Better Cotton Initiative


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Ethical Trading Schemes


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating