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Ethical brand ratings and accreditation since 2001

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Motorola

How ethical is Motorola?

Motorola is owned by Lenovo Group Ltd and is given a low Ethical Rating by The Good Shopping Guide. Unfortunately, this brand receives a low Good Shopping Guide Ethical Score in our Ethical Mobile Phones Ratings Table and has therefore not yet met our minimum Ethical Benchmark.

In what areas does Motorola perform poorly?

Motorola performs particularly poorly in the Political Donations and Human Rights categories. Motorola’s parent company, Lenovo, regularly makes thousands of dollars of political donations and has been accused of breaching human rights. This includes allegations of workers’ rights abuses and using Uyghur forced labour.

In which areas does Motorola perform well?

Motorola receives a top rating for Environmental Report, as Lenovo has a detailed ESG Report with several clear sustainability targets. This demonstrates the company’s commitment to environmental progress, though only time will tell if Lenovo will meet these goals.

How can the Motorola brand improve its Ethical Rating?

The Good Shopping Guide’s score results from 15 ethical criteria in relation to Motorola. To reach our Ethical Benchmark and qualify for our Ethical Accreditation, Motorola has several issues to deal with, including its track record with the Human Rights of the Uyghur people.

If your mobile phone brand values ethics and sustainability, why not check out The Good Shopping Guide‘s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.

Ethical performance in category

0

GSG score

54
65

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Nuclear Power

    Good

  • Eco Labels

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Code of Conduct

    Acceptable

  • Political Donations

    Poor

  • Human Rights

    Poor

  • Conflict Minerals

    Good

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating