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Ethical brand ratings and accreditation since 2001

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How ethical is Motorola?

Motorola is owned by Lenovo Group Ltd and is given a low Ethical Rating by The Good Shopping Guide. Unfortunately, this brand receives a low Good Shopping Guide Ethical Score in our Ethical Mobile Phones Ratings Table and has therefore not yet met our minimum Ethical Benchmark.

In what areas does Motorola perform poorly?

Alongside some other tech and phone giants, Motorola was found to be using Uyghur labour in China. The Chinese government has been charged with organising a genocide against this ethnic minority, imprisoning Uyghurs in locations far from where they live in Xinjiang, ‘brainwashing’, and performing forced abortions and sterilisations. Any business that knowingly engages in the genocide of the Uyghur people by China and supports forced labour receives a very bad rating under our Human Rights standards.

According to OpenSecrets, a site where political donations (US) are published, Lenovo has made donations of over £150k in several election cycles.

Lenovo received a low score in The Green Supply Chain Corporate Information Transparency Index (CITI). This is a system for evaluating supply chain practices in China, particularly with regard to environmental management and water pollution. Scores are calculated using government compliance data, online monitoring data, and third-party environmental audits, as well as trends in the environmental performance of factories in the company’s supply chains.

In which areas does Motorola perform well?

In terms of the Environment, Motorola performs well in some criteria! Lenovo- the parent company of Motorola- produces a comprehensive Environmental Report with carbon emissions reduction targets and evidence of previous targets met. Motorola also has UL ECOLOGO, a certification that verifies the reduced environmental impact of products and services.

Other sustainability qualifications earned by Lenovo products include TCO Certified (an environmental impact label specifically tailored to IT devices) and the EPEAT ecolabel.

How can the Motorola brand improve its Ethical Rating?

The Good Shopping Guide’s score results from 15 ethical criteria in relation to Motorola. To reach our Ethical Benchmark and qualify for our Ethical Accreditation, Motorola has several issues to deal with, including its track record with the Human Rights of the Uyghur people.

If your mobile phone brand values ethics and sustainability, why not check out The Good Shopping Guide‘s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Eco Labels


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights


  • Conflict Minerals



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating