Neal’s Yard Remedies

How ethical is Neal’s Yard Remedies?

Neal’s Yard Remedies, a pioneering ethical deodorant, skincare, and cosmetics brand, is one of The GOOD Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent GOOD Shopping Guide ethical score in our Ethical Deodorant Ratings Table and successfully passes our ethical benchmark.

We encourage other companies in the deodorant sector to follow Neal’s Yard Remedies’ example and adopt more ethical policies and practices.

In which areas do Neal’s Yard Remedies perform well?

With a fantastic GOOD Shopping Guide score of 100, Neal’s Yard Remedies performs exceptionally across all criteria in our deodorant assessment.

The brand has multiple organic products certified by the Soil Association, earning a top rating in our Organic category.

Neal’s Yard is also Leaping Bunny certified by Cruelty-Free International, confirming that no animal testing is conducted, and has products certified by The Vegetarian Society.

This strong performance ensures Neal’s Yard receives top ratings in both Animal Welfare and Vegetarian/Vegan categories, achieving full marks across the Animals section of our research.

What makes Neal’s Yard Remedies so sustainable?

Neal’s Yard Remedies implements a wide range of sustainability initiatives that strengthen its ethical profile within the deodorant sector. The brand was founded to provide natural, organic, and cruelty-free personal-care products for ethically conscious consumers.

The company demonstrates a clear commitment to environmental progress, with targets to reduce carbon emissions by 47% by 2025 and initiatives to transition to fully recycled plastic bottles in its packaging.

Neal’s Yard also participates in charitable activities, including the Bee Lovely campaign, which raises funds for bee conservation, and ongoing support for The World Land Trust to help protect threatened forests worldwide.

Thanks to these pioneering ethical commitments and sustainability achievements, Neal’s Yard has earned a top rating in the Ethical Innovator category.

How did Neal’s Yard Remedies attain Ethical Accreditation?

Neal’s Yard Remedies has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Neal’s Yard is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Neal’s Yard Remedies is permitted to use our GOOD Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Neal’s Yard as an ethical brand.