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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is NEST?

NEST is a pension provider which attains a low score on The Good Shopping Guide’s Ethical Pensions Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Pensions sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What is NEST and what does it do?

As a workplace pension program, the National Employment Savings Trust (NEST) was created in 2010. It provides a straightforward approach to saving for retirement and was created with the needs of the consumer in mind.

The government established NEST to assist in implementing its auto-enrolling scheme. The company takes pride in its role to provide public service to the wider British public, much like the BBC or the NHS, by ensuring that every employer in the UK has access to a top-notch workplace pension plan.

In which areas does NEST perform well?

NEST has attained a top rating in categories such as Irresponsible Lending, Environmental Destruction and Other Criticisms, due to a lack of negative records.

The company was also not found to have made any Political Donations and therefore receives a top rating under this category as well.

What can NEST do to improve its ethical score?

NEST is encouraged to apply for Ethical Accreditation. If successful in its application, NEST would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

We also recommend that NEST improves on several categories. This includes Environmental Report and Carbon Disclosure & Reduction Targets, where the company only receives a middle rating, plus its bottom rating for Responsible Investment Policy.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating