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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is NEST?

NEST is a pension provider ethically rated and researched for its impact on the Environment, People, and Animals, by The Good Shopping Guide. The brand scored above our Ethical Benchmark in The Good Shopping Guide’s Ethical Pensions Ratings Table.

NEST also ranks in the top percentile in the majority of our categories. However, it still has some areas which require improvement, such as Environmental Report, Carbon Disclosure and Reduction Targets and Responsible Investment Policy.

If NEST applied for Ethical Accreditation, we would be open to awarding the brand with this status. By applying for Ethical Accreditation, NEST would be able to take action on more detailed suggestions for improvement and possibly gain this prestigious status.

Read more about Ethical Pensions in our extensive editorial on this sector and the ethical dilemmas it faces.

What is NEST and what does it do?

As a workplace pension programme, the National Employment Savings Trust (NEST) was created in 2010. It provides a straightforward approach to saving for retirement and was created with the needs of the consumer in mind.

The government established NEST to assist in implementing its auto-enrolling scheme. The company takes pride in its role to provide public service to the wider British public, much like the BBC or the NHS, by ensuring that every employer in the UK has access to a top-notch workplace pension plan.

Where does NEST score well as a brand ethically?

NEST scores in the top percent of brands in most of our assessment categories such as Irresponsible Lending, Environmental Destruction and Other Criticisms. The company was also not found to have made any Political Donations and therefore receives a top rating under this category as well.

How can NEST improve its ethical rating?

The Good Shopping Guide uses a variety of criteria to determine if a brand is considered ethical and suitable for Ethical Accreditation. NEST’s scores in each of its critiqued areas are calculated by these criteria. In order to improve its Ethical Rating, the brand can submit itself for Ethical Accreditation and gain that status, as well as improve its standing on a Responsible Lending Policy.

Does your brand need a sustainability or ethics assessment? Brands who apply for Ethical Accreditation can receive tailored consultancy on how your brand can strive for ethical business practice in all areas. These brands lead their sectors in ethics and sustainability. Apply for Ethical Accreditation through our initial evaluation form, or get in touch for more information.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating