New Look

Is New Look an ethical fashion brand?

New Look is a low-ranking brand in The Good Shopping Guide’s Ethical Fashion Retailers Ratings. New Look is a global fashion retailer, based in Britain and owned by New Look Group Limited. It receives a poor Good Shopping Guide score in our Ethical Fashion Retailers Ratings Table. Although New Look has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future.

In what areas does New Look perform poorly for its brand ethics? 

Despite New Look’s progress, there is still room for improvement. The brand was marked down under our criteria for Human Rights criticisms.

It was discovered that New Look was one of the companies whose retail price cuts made poverty worse in countries including Bangladesh, Cambodia, Myanmar, Bangladesh, the Philippines, and Ethiopia.

In what areas does New Look perform well? 

New Look performs well for our criteria assessing brands’ Environmental Reports. New Look is also a member of the Better Cotton Initiative. The farmers who make the fabric for New Look are supported in their farming practices as Better Cotton Initiative members; they use water wisely, care for their soil, utilise fewer of the most hazardous chemicals, and defend the rights of their workers. Even though it’s not a completely traceable system, the Better Cotton Initiative helps to transform this difficult sector.

How can New Look improve its Ethical Rating?

The Good Shopping Guide score results from multiple ethical criteria. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, New Look has some issues to resolve, including its withholding of wages from vulnerable women in LEDCs, which violates workers’ Human Rights.

If your fashion brand values ethics and sustainability, why not check out The Good Shopping Guide‘s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.