Next

Is Next an ethical and sustainable fashion brand? 

Next is a low-ranking brand in The Good Shopping Guide’s Ethical Ratings for Fashion Retailers.

Next (sometimes styled as NEXT) is a UK multinational fashion brand owned by Next PLC, and receives a poor Good Shopping Guide in our Ethical Fashion Retailers Ratings Table. Although Next has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future.

In what areas of ethics and sustainability does Next perform poorly? 

Despite Next’s progress, there is still room for improvement. The brand was marked down to a low score under our criteria for Organic accreditation and for its treatment of People.

Next’s track record for Human Rights and worker welfare leaves much to be desired.

This fashion brand also stocks no products made with certified Organic cotton or fabrics.

In what areas does Next perform well? 

Next performs well for its Environmental Report (this is a category in our Environmental criteria). We particularly assess a brand’s specific and attainable targets and its progress (from a baseline) so far. Next publishes a comprehensive and detailed Environmental Report section in its CSR document, including its targets and sustainability roadmap. Its carbon reports also include information about how they have measured its carbon footprint (in alignment with Science Based Target Initiative), which helps both consumers and investors to know more about the brand’s transparency and methodology.

How can Next brand improve its Ethical Rating?

The Good Shopping Guide score results from multiple ethical criteria in relation to Next. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, Next has some issues to resolve, including its treatment of workers and protection of vulnerable people in its supply chain.

If your fashion brand values ethics and sustainability, why not check out The Good Shopping Guide’s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.