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Ethical brand ratings and accreditation since 2001

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Octopus Energy

How ethical is Octopus Energy?

Octopus Energy is a UK-based Energy Supplier, and one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives the maximum possible GSG ethical score of 100 in our Ethical Energy Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Energy sector to follow Octopus Energy’s example and adopt more ethical policies and practices.

In which areas does Octopus Energy perform well?

Octopus Energy performs well across all of The Good Shopping Guide’s criteria. In particular, the company achieved an excellent score for the People category.

Octopus Energy has numerous policies, events and awareness campaigns in place to support the wellbeing of its staff. The company has also demonstrably made extensive  efforts to mitigate the cost of living crisis for its customers, including the launch of the Octo Assist Fund and the provision of advice, electric blankets and thermal cameras.

The company has demonstrated that EDI (Equality, Diversity & Inclusion) is a priority. We found no evidence for involvement in animal testing, and no negative records found for  pollution, nuclear, animal welfare, armaments, political donations, or public record criticisms of Octopus Energy. Therefore it performs well across the board.

We were pleased to verify Octopus Energy’s status as an ethical brand that places respect for the Environment, Animals, and People at the heart of its values.

What makes Octopus Energy so sustainable?

Octopus Energy produces a 100% renewable fuel mix and should be particularly proud of its achievements in supporting the global transition to green energy with a £5M investment in the creation of the Centre for Net Zero.

Octopus Energy has invested in the expansion of renewable energy generation across the UK, and its environmental commitments are further reflected in the brand’s extensive carbon offsetting strategy and detailed office recycling policy, which includes electronics and furniture as well as paper with a zero-to-landfill approach.

How did Octopus Energy attain Ethical Accreditation?

Octopus Energy has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices.Octopus Energy  is subject to an annual review to ensure the company maintains high ethical standards.

Overall, Octopus’s ethical policies and practices shine a light on the company’s commitment to being a socially responsible business with the important mission of providing green energy across the UK.

We are pleased to verify Octopus Energy’s status as an ethical brand that places respect for the Environment, Animals, and People at the heart of its values. Octopus Energy’s demonstrate its ethical status,

As a result, Octopus Energy is permitted to use our Good Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise it as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Energy Mix


  • Nuclear Power


  • Pollution



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Other Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating