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Ethical brand ratings and accreditation since 2001

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Oliver’s Cupboard

Is Oliver’s Cupboard a sustainable baby food brand?

Created by parent Sadia Ahmed, Oliver’s Cupboard is a top-rated baby food brand due to its excellent score within The Good Shopping Guide’s Ethical Baby Food sector.

Because of its high score, Oliver’s Cupboard is classed as an ethical brand within the Ethical Baby Food sector. As a result, Oliver’s Cupboard is eligible for Ethical Accreditation. All it needs to do is apply and The Good Shopping Guide would be able to award it with our ethical certification.

Do you want to find out how Oliver’s Cupboard compares against other brands within the Ethical Baby Food sector? Have a look at our Baby Food Ethical Ratings Table. Our Ratings Table can teach you more about the criteria that brands like Oliver’s Cupboard have had to meet to reach our minimum ethical benchmark.

The Good Shopping Guide encourages all brands to follow the great example set by our top-rated brands like Oliver’s Cupboard and introduce more ethical practices.

What makes Oliver’s Cupboard an ethical baby food brand?

Oliver’s Cupboard has an ‘About Us’ page which discusses how the majority of baby food options are bland and lack a diverse range of flavours from different cultural backgrounds. The aim of the business was to incorporate different tastes into its baby food.

Oliver’s Cupboard produces organic baby food and shares an Organic Statement which mentions its commitment to organic farming.

Is Oliver’s Cupboard a good brand for making Vegetarian baby food?

Oliver’s Cupboard’s only bottom rating is for our Vegetarian/Vegan category. We hope that in the future it can improve upon this score.

What can Oliver’s Cupboard do to improve its score? 

Oliver’s Cupboard’s excellent score on The Good Shopping Guide’s Baby Food Ethical Ratings Table is the result of a calculation of multiple ethical criteria.

As it has already met our minimum Ethical Benchmark, all Oliver’s Cupboard needs to do is apply for Ethical Accreditation and it would be awarded our Ethical Mark. We still encourage it to work on its bottom ratings, and if it got in touch, we could offer Oliver’s Cupboard some advice on how to do so.

Would your Baby Food brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Baby Food sector have achieved our ethics and sustainability certification. Do you want to find out more? Contact us or fill out a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating