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Ethical brand ratings and accreditation since 2001

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Origins

Is Origins an ethical brand?

Estée Lauder Companies Inc., which owns a number of subsidiary brands, including Origins, receives a subpar ethical grade from The Good Shopping Guide. Unfortunately, as shown by its poor Good Shopping Guide ethical rating in our Ethical Make Up Ratings Table, this brand currently comes far below our ethical benchmark for this sector. Origins must make a number of changes before becoming qualified for our Ethical Accreditation.

In what areas does Origins perform poorly?

Unfortunately, Origins receives a bottom rating for Genetic Modification, due to Estée Lauder’s involvement in the development of GMOs.

Additionally, as Origins does not sell any organic or vegan products, the brand receives a bottom rating for our Organic and Vegetarian/Vegan Verified categories.

In what areas does Origins perform well ethically?

Estée Lauder has numerous goals and indicators of environmental progress in its latest sustainability report, including targets for reducing carbon emissions, water and packaging. This demonstrates that Origins’ parent company is making some attempt to reduce its environmental impact and has resulted in a top rating for Environmental Report.

How can Origins  improve its ethical rating?

The Good Shopping Guide calculates Origins’ score based on multiple ethical standards. A variety of ethical issues that Origins needs to resolve, such as its stance on genetically modified organisms (GMOs), lack of organic and vegan products, and more.

Ethical performance in category

0

GSG score

25
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Poor

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating