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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Panadol? 

Panadol is included in The Good Shopping Guide‘s pain remedies Ethical Ratings Table. Although Panadol has not yet upheld our ethical standards, we are confident that it will do so in the future and become an organisation that operates with higher standards. By requesting Ethical Accreditation, which would entail a more thorough investigation and recommendations for ethical development, Panadol may be able to boost consumer trust.

Do you want to see how Panadol compares against other popular brands within the Ethical Pain Remedies Sector? Visit the Pain Remedies Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can help you to find out more about the criteria that a brand has to fulfil to receive a top rating.

The Good Shopping Guide suggests that all brands follow the good example that has been set by our top-rated brands and adopt more ethical practices.

What does Panadol do?

Panadol is a paracetamol-based pain relief and management product. The brand has an original product, advance product and extra advance tablets. The brand also sells actifast, night tablets and period pain relief tablets that claim to provide up to 37% more powerful than regular paracetamol whilst being gentle on the stomach. Panadol is owned by Haleon.

For which criteria does Panadol perform poorly? 

Panadol’s score in Animal Welfare, Vegetarian/vegan and Public Record Criticisms resulted in the brand’s low rating. Haleon confirms on its website that it tests on animals and no vegetarian or vegan certified products could be found in the Panadol product range. Additionally, Panadol lost marks in Public Record Criticisms as a result of Haleon’s ownership by Pfizer and GlaxoSmithKline, two companies which have received numerous ethical criticism.

In what areas does Panadol score well for its ethics?

Panadol receives a top rating for Environmental Report, due to Haleon’s environmental policies and sustainability targets. The brand also achieves top marks in the Nuclear, Fossil Fuels and Armaments criteria, as Haleon is not involved in any of these controversial industries.

How can Panadol improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Panadol might improve its standing and adhere to our fundamental ethical principles by banning all animal testing and political contributions.

Were you aware that your brand could benefit from Ethical Accreditation? Our accredited brands can proudly display The Good Shopping Guide mark, demonstrating to consumers that it is an ethical and sustainable brand. Our Ratings Table can show you which other brands within the Ethical Pain Remedies sector have been awarded with our ethics and sustainability certification.

Would you like to find out more? Please contact us or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating