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Ethical brand ratings and accreditation since 2001

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How ethical is Piccolo?

Piccolo is included in The Good Shopping Guide’s Baby Food Ethical Ratings Table. In our Ratings Table, the brand obtains a strong Good Shopping Guide ethical score and passes our ethical criteria as a good ethical brand. Brands such as this should apply for The Good Shopping Guide’s Ethical Accreditation to provide customers with a certification of its ethical practices. We encourage other Baby Food companies to follow Piccolo’s lead and implement more ethical rules and procedures.

More information on the issues this industry faces may be found in The Good Shopping Guide to Ethical Baby Food. Then, in our Baby Food Ethical Ratings Table compare it to other brands.

What does Piccolo do?

Piccolo is an ethical baby food supplier that was launched in 2016 when the owner set out to create sustainable baby food. The brand provides formula, snacks, pouches and cooking ingredients for babies, but also has a kids’ range. Piccolo is a small brand owned by Piccolo Foods Ltd. The brand is now available in most UK retailers including Tesco, Sainsbury’sMorrisons, Asda, Waitrose, Co-op and Amazon.

In what areas does Piccolo perform well? 

The organic baby food brand performs well in many areas of business. Piccolo’s Sustainability report mentions how the company was the first company in Europe to introduce a 100% recyclable baby pouch.

The brand also donates 10% of its profits to charities and is carbon neutral. Considering this is a small brand it provides a lot of good information so receives a top rating. The brand has a Non-GMO statement and has products certified by the EU. The brand also receives a high score for Animal Welfare, Armaments, and Political Donations and has no Public Record Criticisms.

How could Piccolo rate higher on our Baby Food Ethical Ratings Table? 

Piccolo is eligible for Ethical Accreditation due to its high Ethical Score, according to The Good Shopping Guide, this is examined by looking at the Environment, Animals and People within a company and how much the brand considers these ethical factors. Learn more about how we rate.

Ethical Accreditation boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet an ethical standard. Piccolo could improve its Ethical Rating score further by releasing a vegetarian baby food range.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a baby food company that places ethics high on its priority list?

Contact us to learn more, or complete our short form for an initial ethical evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating