PureOaty

How ethical is PureOaty?

PureOaty is one of The GOOD Shopping Guide’s top-rated ethical Breakfast Cereal brands and is featured on our list of the Top 200 Ethical Businesses.

Owned by Glebe Farm Foods Ltd, PureOaty offers porridge oats and granola in a range of flavours, such as their Chocolate Chip Oat Granola. The brand earns an excellent score of 100 in our Ethical Breakfast Cereal Ratings Table.

In which areas does PureOaty perform well?

PureOaty earns top scores across all of our criteria for the Environment, Animals and People. Glebe Farm Foods has an excellent environmental track record, growing and processing all its oats in the UK, meaning a much lower carbon footprint than brands who source their oats from abroad. Their granola also boasts 75% lower carbon emissions than competitors.

What makes PureOaty so ethical?

PureOaty has made a number of ethical and sustainable commitments that reflect the brand’s attitude towards working with the planet, not against it. These include the brand’s pledge to not use genetically modified material in its products, and Soil-Association certified organic vegan milk and breakfast options.

How did PureOaty attain Ethical Accreditation?

PureOaty has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. PureOaty is subject to regular reviews to ensure the company maintains high ethical standards.

As a result, PureOaty is permitted to use our GOOD Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise PureOaty as an ethical brand.

Take a look at PureOaty’s offerings on its website here.