Rimmel

Is Rimmel an ethical brand?

The Good Shopping Guide gives Rimmel a low ethical rating. Rimmel is owned by the Coty Inc./JAB Holding Company. Sadly, as evidenced by its poor Good Shopping Guide ethical rating in our Ethical Makeup Ratings Table, this brand currently does not uphold our essential requirements. This brand needs to make a number of adjustments in order to be eligible for our Ethical Accreditation.

In what areas does Rimmel perform poorly? 

For those who are extremely concerned about animal testing, Rimmel has a low ranking in our research on Animal Welfare. The parent company, Coty, confirms that it allows its products to be tested on animals when required by law.

In what areas does Rimmel perform well?

Rimmel receives a middle rating for Vegetarian/Vegan Verified, as although its products are not certified, it does have some items it claims are vegan friendly.

How can Rimmel improve its ethical rating?

The score for Rimmel by The Good Shopping Guide is determined by 15 ethical standards. Rimmel (and its parent companies) needs to account for and resolve a number of ethical challenges, including its involvement in some horrific Human Rights abuses.