Seventh Generation

Is Seventh Generation an ethical brand of washing up liquid? 

Owned by Unilever, a British consumer goods company, Seventh Generation has a below benchmark score on The Good Shopping Guide’s Washing Up Liquid Ethical Ratings Table.

Since Seventh Generation does not meet the minimum ethical benchmark in The Good Shopping Guide’s Ethical Washing Up Liquid sector, it cannot be classed as an ethical brand. As a result, Seventh Generation is not yet eligible for Ethical Accreditation. Despite this, The Good Shopping Guide encourages Seventh Generation to reach out and apply. Once Seventh Generation’s application has been received, we will offer it some advice on how to enhance its score

Would you like to know how other washing up liquid brands rate against Seventh Generation within the Ethical Washing Up Liquid sector? Have a look at the Washing Up Liquid Ethical Ratings Table.  By visiting The Good Shopping Guide’s Ratings Tables, you can gain more insight into the criteria that our top-rated brands have fulfilled to achieve an excellent rating.

The Good Shopping Guide encourages all brands to take inspiration from our top-rated brands and begin adopting more ethical and sustainable practices.

What does Seventh Generation receive a top rating for?

Due to its lack of negative ratings, Seventh Generation receives a top score in the categories of Nuclear Power, Armaments and Fossil Fuels.

Why does Seventh Generation have a bottom rating for Animal Welfare? 

Unilever’s Animal Testing Policy states that it will test certain products on animals to comply with government regulations. Additionally, Unilever is featured on PETA’s list of companies that are working towards ‘regulatory changes to reduce animal testing’.

What can Seventh Generation do to improve its score? 

Seventh Generation’s bottom score on The Good Shopping Guide’s Washing Up Liquid Ethical Ratings Table is the outcome of an evaluation of a variety of ethical criteria.

Although Seventh Generation’s score does not reach the minimum ethical benchmark in the Ethical Washing Up Liquid sector, The Good Shopping Guide still urges it to apply for Ethical Accreditation. When we have received Seventh Generation’s application, we will offer it some advice on how to become a more ethical and sustainable washing up liquid brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.