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Ethical brand ratings and accreditation since 2001

Good shopping guide ethical accreditation tick


How ethical is SSE?

SSE, a broadband provider, is one of The Good Shopping Guide’s most highly ranked ethical brands.

SSE receives an excellent Good Shopping Guide Ethical Score in our Ethical Broadband Ratings Table and therefore passes our Ethical Benchmark as a good ethical brand.  We encourage other companies in the broadband sector to follow SSE’s example and adopt more ethical policies and practices.

What does SEE do?

SSE can trace its roots back nearly 80 years to the introduction of electricity generation in the north of Scotland. The North of Scotland Hydro-Electric Board was established in 1943 by the Hydro Electric Development Act, bringing electricity to the Highlands for the first time. Hundreds of hydro dams and power plants were built across the region’s unique but difficult terrain.

In what areas does SEE perform well?

SSE received a top rating in most of our research areas including Armaments, Nuclear Power, Fossil Fuels, Animal Welfare, and Human Rights.

How could SSE rate higher on our Ethical Broadband Ratings Tables?

Due to its excellent score, SSE is eligible for Ethical Accreditation from The Good Shopping Guide. To improve its score further, SSE should consider looking to improve its Environmental Report, Political Donations, and Other Criticisms.