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Ethical brand ratings and accreditation since 2001

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St Moriz

How ethical is St Moriz?

St Moriz is a self tan brand which has a good score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. With a high GSG score, St Moriz can be considered an ethical brand. St Moriz hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Self Tan sector to follow St Moriz’s example and adopt more ethical policies and practices.

What does St Moriz do?

St Moriz is a brand of self tan which was founded in the UK in 2008.

In which areas does St Moriz perform well?

St Moriz performs well for Animal Welfare as it is CFI certified. We found no criticisms of St Moriz relating to; GM, Organic, Nuclear Power, Fossil Fuels, Vegetarian, Armaments, Irresponsible Marketing or Political Donations, therefore St Moriz scores well for these criteria.

Find out more about our ethical criteria.

What can St Moriz do to improve its score?

The above benchmark score that St Moriz is awarded on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

As St Moriz already receives a top score in the Ethical Self Tan sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, St Moriz will be offered the use of The Good Shopping Guide ethical mark.

However we would encourage St Moriz to add more information to the sustainability pages of its website, as it currently only receives a middle score for Environmental Report, in order to improve its score for this criterion. If St Moriz applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating