Skip to content

Ethical brand ratings and accreditation since 2001

Back to table

Standard Life

Is Standard Life an ethical pensions brand?

Standard Life, owned by Phoenix Group Holdings Plc is a brand which provides pensions. Unfortunately, Standard Life does not reach our minimum Ethical Benchmark. Due to this, it has a low score on The Good Shopping Guide’s Ethical Pensions Ratings Table and cannot be classed as one of our best pension providers. Although it does not yet meet our minimum Ethical Benchmark, we still encourage Standard Life to apply for Ethical Accreditation.

The Good Shopping Guide could supply Standard Life with a thorough assessment and some suggestions on how to raise its Ethical Rating.

Have a look at the Ethical Pensions Ratings Table to see how Standard Life compares to other brands within the Ethical Pensions sector. Our Ratings Tables can help you to learn more about the criteria that a brand has to reach to meet our minimum Ethical Benchmark.

The Good Shopping Guide urges all brands to follow the example set by our top-rated brands to adopt more ethical policies and apply for Ethical Accreditation.

Does Standard Life have an Environmental Report?

Standard Life receives a top score from The Good Shopping Guide for its Environmental Report. Standard Life’s parent company Phoenix Group has a detailed Sustainability Report which contains carbon reduction goals and evidence of progress on previous targets.

Also within Phoenix Group’s Sustainability Report, there are details on greenhouse gas reduction targets and the goal of reaching Net Zero. This information also awards Standard Life a top score for our Carbon Disclosure and Reduction Targets category.

What does Standard Life receive a bottom score for?

Standard Life unfortunately receives a bottom score for Environmental Destruction. In the most recent report by Amazon Watch ‘Complicity in Destruction IV’, it is revealed that Standard Life has provided $800.3 million through loans and underwriting to companies which are negatively linked to Amazon deforestation and breaches of indigenous rights.

What can Standard Life do to improve its score? 

Standard Life’s bottom score within The Good Shopping Guide is the result of an evaluation of multiple ethical criteria. If Standard Life were to work on its bottom ratings, including its bottom score for Environmental Destruction, it could see its score rise on the Ethical Pensions Ratings Table.

Even though it has a below benchmark score, The Good Shopping Guide still encourages Standard Life to apply for Ethical Accreditation. By doing so, we can offer it some guidance on how to improve and become one of our top pension providers.

Could your pension brand benefit from Ethical Accreditation? Have a look at The Good Shopping Guide’s Ratings Tables to see which other brands within the Ethical Pension sector have received our Ethical Mark and ethics and sustainability certification. To find out more, get in touch or fill out a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating