Too Faced

Is Too Faced an ethical brand?

Estée Lauder Companies Inc., which owns a number of subsidiary brands, including Too Faced., receives a subpar ethical grade from The Good Shopping Guide. Unfortunately, as shown by its poor Good Shopping Guide ethical rating in our Ethical Make Up Ratings Table, this brand currently scores poorly for most of our research categories. Before Too Faced is qualified for our Ethical Accreditation, a number of improvements must be made.

In which categories does Too Faced score poorly?

Too Faced does not have any certified vegan products. In this research category, Estée Lauder, the company’s parent company, has a low Good Shopping Guide score since it neither produces nor markets any vegan or vegetarian goods. Too Faced cosmetics include ingredients like lanolin, a waxy substance produced by sheep.

Too Faced’s parent business, Estée Lauder, is not cruelty-free, which means the brand receives a bottom rating for Animal Welfare. Estée Lauder states on its website that although it opposes animal testing, it allows its products to be sold in countries where animal testing is required by law.

In which categories does Too Faced score well?

Estée Lauder’s latest Sustainability Report demonstrates some awareness of the company’s overall environmental impact and includes targets for reducing carbon emissions, water consumption and other metrics. Too Faced therefore receives a top rating for Environmental Report.

How can Too Faced improve its ethical rating?

Based on numerous ethical standards, The Good Shopping Guide calculates Too Faced’s score. To attain a higher score, Too Faced, as well as its parent company, must improve in numerous areas. This includes addressing its animal testing policies, lack of vegan products, and more.