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Ethical brand ratings and accreditation since 2001

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Untamed

How ethical is Untamed?

Untamed, an ethical and sustainable cat food brand, is one of The Good Shopping Guide’s top-rated ethical companies and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Cat & Dog Food Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow Untamed’s example and adopt more ethical policies and practices.

In what areas does Untamed perform well? 

Untamed performs well in the majority of categories in our pet food assessment, which is reflected in the brand’s high GSG score.

This includes a top rating for the Environmental Report category, due to its detailed sustainability policies and commitments. Untamed is also firmly opposed to animal testing and ensures that all its products are cruelty-free, resulting in a top rating for Animal Welfare.

Additionally, Untamed was not found to be involved in any unethical practices relating to the environment or human rights. The brand therefore receives a top rating for Public Record Criticisms.

What makes Untamed so sustainable? 

Untamed goes beyond expectations to ensure it has a positive impact on the Environment, Animals and People.

Notably, Untamed is a member of 1% for the Planet, which means the company has voluntarily committed to donate at least 1% of its annual sales to environmental organisations. 1% for the Planet initiatives include carbon offsetting, reforestation and ocean cleanup. Untamed is also certified by Carbon Neutral Britain, verifying the brand’s carbon neutral status.

How did Untamed attain Ethical Accreditation?

Untamed has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Untamed is subject to an annual review to ensure this brand maintains high ethical standards.

As a result, Untamed is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Untamed as an ethical brand.

Visit our ratings tables to see which brands have achieved The Good Shopping Guide’s Ethical Accreditation. To find out more about how it works, please get in touch or complete a Free Initial Assessment Form.

Explore Untamed’s cat food on the company website.

Ethical performance in category

0

GSG score

98
72

GSG category benchmark

100

Awarded Ethical Accreditation

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan Verified

    N/A

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Good

  • Public Record Criticisms

    Good

  • Ethical Innovator

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating