Urban Decay

Is Urban Decay an ethical brand?

The infamous multinational business L’Oreal, which owns the Urban Decay brand, is given a bad ethical grade by The Good Shopping Guide. Unfortunately, as shown by its poor Good Shopping Guide Ethical rating in our Ethical Makeup Ratings Table, this brand currently does not adhere to our basic ethical requirements. For Urban Decay to qualify for our Ethical Accreditation, a number of changes must be made.

In what areas does Urban Decay perform poorly for its ethics?

Urban Decay receives a bottom rating in the Organic and Vegetarian/Vegan Verified categories, as it does not have any organic or vegan products.

Additionally, as L’Oréal allows animal testing on its products, Urban Decay receives a bottom rating for Animal Welfare.

In what areas does Urban Decay perform well for its ethics?

Urban Decay receives a top rating in the Nuclear Power, Fossil Fuels and Armaments categories, as neither the brand nor its parent company are directly involved in any of these controversial industries.

How can Urban Decay improve its ethical rating?

The Good Shopping Guide uses 15 ethical criteria to establish Urban Decay’s score. Urban Decay needs to explain and address a number of ethical issues, such as its position on GMOs, Animal Welfare, and its parent brand, L’Oreal’s, complicity in the unethical production of palm oil.