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Ethical brand ratings and accreditation since 2001

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Waitrose

How ethical is Waitrose?

Waitrose is a British supermarket brand which sells bananas sourced from Ecuador. Waitrose has been given a below-benchmark score on The Good Shopping Guide’s Ethical Bananas Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Waitrose make progress in future.

Read more about the issues facing the Ethical Bananas sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Waitrose score well for its ethics?

Waitrose is given a top rating for our Organic and Fair Trade criteria as its bananas are 100% Fairtrade and Soil Association certified. It also gets a top score for its Environmental Report which contains lots of targets. We found no criticisms of Waitrose relating to; GM, Nuclear Power, Fossil Fuels, Animal Welfare, Political Donations or Armaments, so it scores well for these criteria.

How can Waitrose improve its ethical rating?

The below-benchmark score that Waitrose is awarded is the result of an evaluation of multiple ethical criteria.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

67
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Good

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

  • Fairtrade

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating