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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Whole Earth

How ethical is Whole Earth?

Whole Earth is included in The Good Shopping Guide’s Jam and Spreads Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Jam and spread companies to follow Whole Earth’s lead and implement more ethical rules and procedures.

Are you interested in seeing how Whole Earth rates against other brands within the Ethical Jams and Spreads sector? Visit the Jams and Spreads Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Whole Earth do?

Whole Earth was founded in 1967 and produces a range of Nut butters, cereals and drinks. Whole earth focuses on the bigger picture and how change can be made whilst providing delicious healthy food. Whole Earth is owned by Ecotone Ltd.

In what areas does Whole Earth perform well? 

The brand received a top rating in all of our assessment areas such as Organic Products, Environmental Reports, Animal Welfare, Political Donations, and Fairtrade Spread products. Whole Earth exclusively uses organic, Fairtrade coffee beans from ethical providers. The brand’s parent company Ecotone has a biodiversity and responsibility page with many targets for both 2025 and 2030.

How could Whole Earth rate higher on our Jam and spread Ethical Ratings Table? 

Whole Earth is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide, this is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating