WildWash

How ethical is WildWash? 

WildWash, an eco-friendly pet grooming brand owned by Pet Revolution, is one of The GOOD Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses. The brand also earns a fantastic score on our Ethical Pet Grooming Ratings Table.

WildWash’s ethical status has been independently verified by The GOOD Shopping Guide. We encourage other companies to follow WildWash’s example and adopt more ethical policies and practices.

What makes WildWash so sustainable?

After 20 years of grooming experience, the makers of WildWash developed a range of natural pH-balanced pet grooming products that are effective and kind to your pets’ skin and coat. The brand’s natural products can be used on all breeds of dogs, cats, and horses.

 WildWash prides itself on providing ethical dog grooming products that are cruelty-free, as the brand is Leaping Bunny approved.

Additionally, WildWash’s products are free from controversial ingredients such as phthalates, phosphates, and palm oil. As palm oil is notorious for its role in deforestation and environmental destruction, WildWash’s decision to avoid the use of this ingredient in its products reflects its commitment to being an environmentally sustainable brand.

Where does WildWash score well?

As one of our top-scoring Pet Grooming brands, WildWash achieves a top rating in the majority of our research criteria. The brand performs particularly well in our Animals section as it has vegan-verified products.

We also awarded WildWash with our prestigious Ethical Innovator title in recognition of the brand’s ethical ethos at the heart of its business.

How did WildWash attain Ethical Accreditation?

WildWash has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. WildWash is subject to an annual review to ensure the company maintains high ethical standards.

As a result, WildWash is permitted to use our GOOD Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise WildWash as an ethical brand.